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October 2014

Bill Jarrard's picture
Bill Jarrard Tuesday, 21 October 2014 - 6:57pm

If you’ve heard the term Imagineering, it’s likely been in association with The Walt Disney Company who use the term widely. However the word was originally developed by Alcoa around 1940 who described Imagineering as letting your imagination soar and then engineering it down to earth.

Imagineering is simply a combining of imagination and engineering, and is a powerful future-oriented approach to strategic thinking and planning.

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