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New Business Idea in 7 minutes - using imagineering techniques

Jennifer Goddard's picture

At a client workshop we challenged the team to come up with a brand new, never before seen idea in the universe based on 5 random picture cards in seven minutes

The cards included a picture of a rose, a holiday, a plane, a plain red card and a gift

The Red Rose Holiday Plan


the core elements of the idea/mind map include:


No debt

- gradual contributions

- no lump sum

- different tiers of holidays

- focus 'don't want to be in the red



- advertising

- administration



- airlines

- club med

- hotels

- theme parks

- islands

- incentives

- snow



- Gift

- love, pleasure

- optional - discretion



- technology




- overseas

- weekend

- weekdays

- in Australia - camping, fly, camp, drive

who - family, single, partners


Our income

- subscription

- managed fund

- venue incentives

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