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Simon Sinek - How Great Leaders Inspire Action - Mind Map Summary of TED Talk

Bill Jarrard's picture
Description: 

Read the book? 
Watched the TED Talk?
Can't remember the content?

A quick Mind Map will enable you to remember new content and be able to debrief / share the information with others. 

This is my Mind Map  Summary of  a classic TED Talk in 2009  by Simon Sinek - How Great Leaders Inspire Action

Mind Maps make sense if someone takes you through it or once you have read the book ... or in this case, watched the video.

» watch TED Talk

 

Because an Image is not searchable .... Here are the key words in the Mind Map

Golden circle by Simon Sinek, TED talk, 2009

Start with Why

What - Profit

Result - Exist? Purpose, Cause, Belief, Goal, Rason for getting out of bed

Do business with people who believe what you believe

Start Inside Out - Why, How, What

People don't buy what you do. They buy why you do it !

Examples

Martin Luther King - "i believe"

Shared - "i have a dream", not "i have a plan"

 

'Why"

Apple "challenging the status quo" - Not "we make great computers"

 

Samuel langley had Capital, Education, Connected and the right market conditions but his Cause was Result 

Wright brothers - thier Cause was change - they had no Capital Education Market conditions

Law of Diffusion Innovation

Tipping point - 15-18%

 

Attract

Believe

  

Biology

Neocortex

"what"

Rational

Language

Limbic

"how"

"why"

Controls

Language

 

Decisions

 

Gut

"feel"

Feelings

Trust 

Loyalty

 

Leaders

Inspire

 

Follow

For ourselves

Start

Why!

From inside out

 

Think

Act

Communicate

Drawn by jennifer[at]mindwerx[dot]com 2015

 

 

Anonymous's picture

Inspirational. Thank you.

Inspirational. Thank you.

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