As anyone who has ever caught a glimpse or seen a photo of a stranger who looks just like them will know, finding one’s doppelgänger can be an unsettling experience. But for creative leaders and innovative organisations, the concept of doppelgängers might be a useful tool to achieving desired results.
By Imagineering – the process of imagining the future and engineering it into reality – you might use the Doppelgänger Effect to identify a...