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As anyone who has ever caught a glimpse or seen a photo of a stranger who looks just like them will know, finding one’s doppelgänger can be an unsettling experience. But for creative leaders and innovative organisations, the concept of doppelgängers might be a useful tool to achieving desired results.

By Imagineeringthe process of imagining the future and engineering it into reality – you might use the Doppelgänger Effect to identify a...

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